Marketing Strategist | 2025–Present

Overview
Lead integrated marketing initiatives across brand, digital, social, recruiting, and sales enablement for Haynes Mechanical Systems and Haynes University, modernizing the company’s online presence and strengthening cross-department alignment.

Objective
Elevate brand perception, improve digital consistency, and support business development and recruiting efforts across multiple divisions.

Strategy & Execution
Revamped the company’s social and digital presence by developing a more cohesive brand voice and visual direction across platforms. Manage and grow social channels for both Haynes Mechanical and Haynes University, aligning messaging with recruiting, engineering, and Building Automation Systems (BAS) teams to support workforce development and service awareness.

Partner closely with internal leadership to translate business priorities into integrated campaigns spanning content, events, sales enablement materials, and performance reporting. Capture and produce photo/video assets to support external marketing and internal communications.

Impact
Strengthened brand consistency across digital channels, improved cross-functional marketing alignment, and positioned the organization with a more modern, unified online presence supporting both growth and talent acquisition.

Owner & Creative Content Producer | 2024-Present

Overview
Founded and led a creative media studio delivering strategic video production and brand storytelling for lifestyle, retail, and service-based clients. Partnered with brands to translate business objectives into compelling visual narratives that drive engagement and strengthen brand positioning.

Objective
Help growing brands clarify their voice and elevate their visual presence through intentional storytelling, cinematic content, and strategic creative direction—bridging production execution with brand strategy.

Strategy & Execution
Led end-to-end video production across concept development, scripting, directing, filming, editing, and final delivery while aligning each project with broader marketing goals. Developed creative content strategies rooted in audience insight and brand messaging, advising clients on positioning, visual cohesion, and distribution strategy to maximize reach and return on investment.

Impact
Produced high-performing branded content that increased engagement across digital and social platforms while reinforcing brand consistency. Built long-term client relationships through collaborative partnerships that balanced creative excellence with measurable outcomes.

Video Producer, Digital Imaging Technician → Creative Content Consultant | 2022–2025

Overview
Played a key role in shaping visual storytelling and digital commerce content for a luxury fashion retailer, supporting brand campaigns, product launches, and ongoing eCommerce initiatives. Transitioned from full-time team member to contracted creative content consultant, continuing strategic visual leadership.

Objective
Elevate product storytelling, strengthen brand consistency across digital channels, and support high-performing eCommerce marketing initiatives.

Strategy & Execution
Collaborated closely with the Creative Director, Web Photographer, and eCommerce Styling teams to develop cohesive visual content aligned with seasonal campaigns and merchandising strategy. Directed, captured, and edited photo and video assets for web, social, and marketing channels.

Provided on-set digital and technical leadership, managing Capture One workflows and post-production processes to ensure quality control, color accuracy, and brand consistency across high-volume product shoots. As a consultant, continued leading video production and offering strategic visual guidance to support evolving brand initiatives.

Impact
Strengthened brand consistency across digital touchpoints, elevated product storytelling, and supported marketing and eCommerce performance through refined visual execution and cross-functional collaboration.

Video Producer | 2025

Overview
Produced high-end real estate video tour for a $1.6M luxury Charleston property, partnering directly with a top-performing local agent to showcase the home’s character and lifestyle appeal.

Objective
Create cinematic, polished video that elevated the property’s presentation, captured buyer attention, and reinforced the agent’s brand as a premier Charleston real estate professional.

Strategy & Execution
Directed end-to-end production including concept development, filming, editing, and final delivery. Focused on seamless storytelling, high-quality visuals, and smooth client & talent communication to ensure the video aligned with the agent’s marketing goals.

Impact
Enhanced the property’s market appeal, contributing to a rapid sale while strengthening the agent’s brand visibility and positioning within the competitive luxury market.

Associate Producer | 2018-2019

Overview
Supported the development and release of When We Were Apollo, an Emmy Award®–winning feature-length documentary, contributing across audience growth, fundraising, and brand execution.

Objective
Build community engagement and secure crowdfunding support to advance production and post-production efforts.

Strategy & Execution
Led crowdfunding initiatives and donor engagement strategy, managing campaign communications, social media presence, and audience outreach. Developed branded merchandise and campaign assets to strengthen visual identity and incentivize supporter participation. Maintained ongoing relationships with contributors to foster trust and long-term engagement.

Impact
Successfully supported fundraising efforts and audience expansion, contributing to the documentary’s completion and release. The film went on to receive Emmy Award® recognition in 2019.

Production Support | 2016

Overview & Impact
Supported on-set production for a leading documentary studio, contributing to logistics, equipment coordination, and shoot execution. Assisted the creative team in maintaining efficient workflows and high-quality production standards, absorbing hands-on experience with an award-winning documentary production environment.